Holly Swenson
October 15, 2010
Social Media, Benefiting or Hurting This Company?
Tiffany And Co. You Tell Me...
“The Diamond King,” Charles Lewis Tiffany introduced the engagement ring in 1848 in New York City. Tiffany and Company became known for its diamonds worldwide. Tiffany and Company not only has diamonds for both women and men but also jewelry, watches, fragrances, household items and other accessories. Tiffany and Company reaches a very diverse audience using different social network sites and tools to increase their consumer reach and promote new products.
The Tiffany and Company’s website is for consumers worldwide to enter, it makes connections to a reach of different consumers. The website features the Tiffany “teal,” color, it is very classy and clean, much like their product. It is a detailed website to guide the consumer to exactly what they are looking for through descriptions and images.
Currently right now 518,159 people “Like” the Tiffany and Co. Application on Facebook. The Facebook account features Tiffany product’s being worn by celebrities, the promotion of new products, and where and when you can find Tiffany products on T.V shows and different red carpet appearances. There is also a link straight to their website for the interested consumer, or potential buyer. Their Facebook is filled with discussion and conversation as the company will ask the consumers questions such as “where would you like to see the new Tiffany store?” Getting consumers to interact on Facebook seems to be one of the most successful tactics used by Tiffany and Co. as they have received a lot of feedback. Video clips are also posted of product appearances and videos made by the company to promote new images.
Tiffany and Co. has 6,622 followers on Twitter, where you can find constantly updated posts about new products, fashion show launches, and things going on where their product will be seen in the media. Twitter is still new to a lot of companies in the social media, Tiffany and Co. being one of them. So as time goes on they should continue to get new followers and new customers.
Tiffany and Co. has received a lot of attention and interaction with consumers using a blog with Wordpress. The blog contains a lot of new and old product information and opinions. Consumers also send their comments and stories about their engagement experience and product satisfaction for viewers to see, this makes Tiffany and Co. very relatable to many people across the world. Some people ask questions and some need advice, this is a great involvement with viewers and target audience.
You can find the Tiffany and Co. T.V commercials on Youtube. The commercials have no dialogue but do feature music and images of family, children and couples all usually during the Christmas season, which is the time you are mostly likely to see a Tiffany and Co. commercial. These commercials present Tiffany and Co. as being very trustworthy and personable. The commercials do not expose the product as much as they could.
The newest form of social media Tiffany and Co. has applied itself to is an application to the Iphone or Ipod called The Engagement Ring Finder. This application is easy and allows you to design your dream engagement ring, letting the consumer pick the shape, cut, style and color of the ring so the consumer will get exactly what they want. You can save your creation and even get the advice from a professional consultant all conveniently on your phone or Ipod. It is a free application and is geared toward reaching a target audience and allowing people or potential buyers to see before they buy.
Tiffany and Co. is making its way effectively in the social media and will continue to find ways in which they can be even more successful in the future. Loyal consumers need to stay interested with their product. And new consumers need to become attracted to the array of social media Tiffany and Company is taking part in.
Having already liked Tiffany & Co. on Facebook, I am familiar with how they utilize Facebook for showing new products and creating buzz with who wore what on the red carpet and various other places. I usually have at least one post in my newsfeed a week from them, and usually they are always enticing enough to get me to go to their page. I am not familiar with Tiffany & Co.’s Twitter page. While reading about this I was surprised that they only have 6,622 followers. This seems extremely low in my opinion. I know you state that they are new to Twitter, but to me the number of followers suggest that they are very new to Twitter. I would have thought that they would get that many followers in the first week of being on Twitter. I enjoyed reading about the app for the iPhone that Tiffany’s has. That seems like a perfect app for any couple planning to get engaged.
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